Portfolio

Content marketing strategy and supporting organic social media campaign for MIZA, a fictional brand developed as part of Career Foundry’s digital marketing course.

My tasks for this project included, but were not limited to:

• Conducting market, competitor, and target audience research

• Developing a content strategy aligned with MIZA’s business goals and the needs of the target audience

• Producing an SEO-optimized blog to drive organic traffic

• Creating LinkedIn content to promote the blog and generate leads

• Utilizing Google and social media analytics to assess performance

• Reporting results and providing actionable recommendations

Multi-Channel Marketing Campaign for Inclusive Tomorrow, a fictional brand, part of the Career Foundry's digital marketing course. 

My tasks for this project included, but were not limited to:

• Analyzing multi-channel marketing data to drive insights

• Reporting on performance and developing actionable recommendations

• Developing a data-driven multi-channel marketing strategy

• Applying project management techniques to plan and execute the campaign

• Collaborating with stakeholders to ensure successful campaign implementation

Paid Marketing Strategy for One Health, a fictional brand, part of the Career Foundry's digital marketing course. 

My tasks for this project included, but were not limited to:

• Defining goals and setting SMART objectives for each funnel stage

• Analyzing target audience needs and developing tailored CTAs

• Creating and launching Facebook and Google ad campaigns

• Configuring Facebook audience targeting and optimizing Google keyword lists

• Analyzing campaign performance, calculating key metrics, and recommending optimization strategies

Organic Social Media Marketing Plan for One Health, a fictional brand, part of the Career Foundry's digital marketing course. 

My tasks for this project included, but were not limited to:

• Conducting competitor and target audience research

• Developing a comprehensive social media strategy

• Planning and creating engaging content

• Establishing branding guidelines and standards

• Formulating a strategic growth plan

• Analyzing social media analytics to optimize performance

Product Launch & Content Marketing campaign for Green Gatherings, a fictional brand, part of the Career Foundry's digital marketing course. 

My tasks for this project included, but were not limited to:

• Conducting in-depth market research

• Creating detailed buyer personas

• Developing comprehensive brand guidelines

• Writing an engaging long-form blog article

• Designing an optimized product landing page

• Performing SEO and keyword research to enhance visibility

• Tracking and analyzing results from the content marketing campaign